The use of Social Media in Marketing Campaign and CRM

Overview

Goals

To make students think on any social media than can be used as new marketing strategies and how CRM in SAP/ERP system can help in implementing the new marketing strategy.

Learning Objectives

By the end of this activity, students will be able to: - identify the new marketing strategy - explain how CRM in SAP/ERP system can help in the new marketing strategy

Context

Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Nowadays, people tend to use social media more frequently, therefore it is good to identify the suitable social media that can be used as part of marketing strategy.