Why to Create a Scalable Logo?

As your logo will visually represent your brand, make it as appealing as possible. Keep in mind that appealing doesn’t mean everything about looks. It also involves technicalities. You may get a cheap logo design Melbourne but make sure it is scalable. Scalability helps a logo to appear on large and small scales equally. It is quite necessary for carrying out marketing campaigns where you have to display your logo on different sites such as a website or a billboard. To make the process smooth a responsive logo will be a great help. What are your thoughts in this regard?