How whiteboard animations are engaging their audiences

The use of whiteboard animation is getting common and more popular with each passing day. Because these videos are not only a way to educate their audience but also an amazing way to engage the audience. A whiteboard animation video usually starts with describing a problem. Once the problem is identified then the video focuses on the actions that can be or is taken to solve the problem faced. This way of engaging audiences is a very interactive and creative way. Could other ways of audience engagement also be as creative and interactive as the one mentioned before?